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Google overwhelmed by Nexus 4 demand

By Mike O - November 14, 2012 11

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Nexus 4 gone

This might be good news for Google, depending how you look at it, but not so good for those scrambling to get their paws on a Nexus 4.

It appears every time Google open up the Play Store to buy the new flagship nexus device, the window is closed within minutes due to the product selling out. Some customers have reported opting for the 8gb model only because the 16gb version stock was depleted just so they can get one sooner than later, which is a sad compromise to make. And even then if they made the choice a second too late they were out of luck.

Google is traditionally secretive about stock numbers, so there’s no way of knowing if they were understocked or if the demand really was that great (probably a combination of both). In any event, they have posted an update on the situation but the news isn’t good. You’ll still have to wait a few weeks before you can have another attempt at buying a Nexus 4.

There’s been so much interest for the Nexus lineup that we’ve sold out of some of our initial stock in a few countries! We are working hard to add more Nexus devices to Google Play in the coming weeks to keep up with the high demand. You can learn more about Nexus devices and stay updated at play.google.com/nexus.

We’d like to know if any of our readers managed to order one. Comment below.

Mike O

Michael is the founder of Android Analyse, a veteran web designer/developer & Android enthusiast. He loves designing and building mobile web interfaces and messing around with code for fun. How geek is that? For his daily drivers Mike O uses a Samsung Galaxy S3 and a Google Nexus 7.

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  1. Kelli 19 Kelli

    I want to know: have they allocated stock to specific countries or if its a single stock pile first come first served.

  2. 3 Marissa

    I managed to nab a 16GB in Australia, I was at work pressing the refresh button every 10 minutes. They had stock for about 40 mins after I bought mine as far as I can tell.

    • 111 Mike O

      Well done. We’d learned the Aussie window may have been as small as 4 minutes (unlikely), but your experience says otherwise.

      • 3 Marissa

        I think there was a lot of hype involved. I can’t pinpoint the exact amount of time it was available for, but I was keeping tabs to see how long the ‘add to cart’ button appeared and it was DEFINITELY longer than four minutes!! It would have sold out within the hour though.

  3. 1 jacko alltrades

    I didn’t even get the email telling me the shop was open. In Perth and not hopeful :-/

    • 3 Marissa

      I’m in Perth and didn’t get an email either, I’m not sure why they even bothered to offer. I managed to get a 16gb but had extra motivation to keep hitting the refresh button because my other phone died yesterday morning and I needed a new one!! I’ve heard there will be more available in the next few weeks so fingers crossed for you.

    • 130 Rodney

      I’m in Perth and I did get the email. I didn’t act on it though.

  4. 97 Jason G

    I hope they release numbers… I’m interested to see if it’s high demand or low stock, I hope it’s high demand, I’m keen to see a large growth in ICS and post-ICS device market-share (http://developer.android.com/about/dashboards/index.html) seeing gingerbread still more than 50% makes me sad.

  5. 111 Mike O

    A few weeks is a long time to wait and Google will certainly lose customers to other handset manufacturers in the meantime. The hype will be much less by then as well, so this shortage could have a significant effect on the number of units sold. Good luck to them, but on the surface it looks like a botched launch. And given Google know something about stats, they should have been better prepared.

  6. 130 Rodney

    I guess we will have to wait and seem if it keeps coming online and offline it may be a manufactured shortage to drive hype, I suppose?

  7. 97 Jason G

    Apparently the off-again on-again in the play store was because Google scrapped some countries launches to prioritize key markets like the U.S. (source http://www.zdnet.com/nexus-4-sold-out-in-the-us-not-quite-7000007343/) maybe Australia was similarly bolstered?

    Also, I wouldn’t be too quick to alledge that Google could have predicted demand as this is the first Nexus phone to go on sale online in multiple markets on the same day, and the first to have real media attention prior to launch. Simply, they may genuinely have been caught off-guard by high demand.

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